About us
About us
REIFF stands for a successful history spanning more than 100 years.
The family company has made it through 100 years on the back of "Service, Quality and Range" including historically difficult times in Germany – and will stick by its motto in future as well.
Since 1910, the year in which REIFF was founded, the name REIFF has stood for long-term and continuous growth.
Today this is in the hands of more than 1,600 people – above all: the Reiff family, which even after 100 years continues to manage the company in a forward-looking and sustainable way as family owners.
1,600 employees in Germany and abroad act out the shared ethos of "Our strength lies in service", anticipating turnover of 565 million euros in the "technical products" and "tyres and automotive technology" segments in 2011.
That puts REIFF among the 300 largest family-owned companies in Germany and among the market leaders in the relevant markets in all business fields.
REIFF has 15 operational business units, eight of them subsidiaries, in four business areas.
From REIFF Reifen und Autotechnik, to NETTO, the "tyre discounter", wholesale companies or technical retailers: REIFF holds its own even in difficult economic circumstances in all markets.
While remaining true to its motto: Our strength lies in service! – since 1910.





