Philosophy

We want to impress through service

When Albert Reiff founded the company 100 years ago, his fledgling company stood for three basic principles: service, range and quality remain the most important cornerstones of the now mature family company to this very day and will remain so in future. And so, even 100 years on, REIFF's promise to its customers is: "Our strength lies in service".
To make good on this claim each day anew, REIFF with its 1,600 employees, competent and technically outstandingly positioned with its own freedom of action, is available for an increasing number of customers, not just in Germany but throughout Europe.
Consistent transfer of knowledge within the group and the constant training and further training of staff help to boost specialist competencies. Inter-brand synergies help to maximise the success of the companies of the REIFF Group within their respective areas of activity. Decentralised structures make for rapid decision-making processes and thus planning reliability and dependability.
Products are increasingly interchangeable and can be purchased online from anywhere in the world. Competence in consultancy with a wealth of knowledge and know-how, speed, a readiness to face the challenges that our customers set us, and a high degree of reliability, are what make our employees really stand out from the rest. Services such as electronic data transfer, comprehensive stock-keeping, modern logistics concepts and maximum quality all come as a matter of course.
Carefully-chosen suppliers, persistent quality-oriented thinking and innovative communication channels result in efficient, economical solutions. All our thoughts and deeds are geared to adding value for our customers.